I've followed H&M home for a long while now - but only online as they don't have it in any stores here in Glasgow. On a brilliant trip to Edinburgh over the weekend - I got VERY excited when I saw the sign at the Princes Street branch of H&M and could not run in the door fast enough!
Welcomed by gorgeous displays, on trend products, amazing price points and a really easy to shop layout, I was super impressed. I even managed to take a few sneaky pictures of a few favourite finds. I treated myself and my sister to a little gift for us - but being fair, I could have bought everything! So if you love your homewares, bed collections, trinkets, dining collections and if you are in Edinburgh - please take a visit up to see this department!
The only aspect I felt let down about was the little window display they had to promote the Home Range. The cushions looked liked they'd just been stacked up on top of each other, which was a shame as their cushion ranges are beautiful. All the glassware looks little tired - all just sat on that dark bench together. No height, no real theme, shame. If they were trying to go for the 'secret garden' look - I would have LOVED it to look more like the image below, showing all their cushions, plates, bowls, glass - all styled ready for summer nights but no, this display just didn't live up to how great the department actually is upstairs. With all the competition on that street from Homewares by Jenners, Marks and Spencer, BHS, you 'd think it would be a little more 'Wow'. But please, go in and get up to that 2nd floor - I haven't fallen in love with so many collections from any brand in a long time. If only I could have took more pics - I would have showed you everything!!!!